For tax planning and strategy firms
We build the page that shows a prospect their tax exposure before it asks for a meeting. One evidence-selected asset, two testable treatments, implementation, and measurement. Live in 14 business days after complete inputs.
Get Your ScoreScreen-share walkthrough. I show you the firms in your category losing leads on their own pages, and the page structure that captures them instead.
Get Your ScoreA referral arrives sold and books. A stranger comparing tax strategists gets the same page with none of that context, and no reason to pick you over the next tab.
→ Cold visitors do not bookA cold prospect is asked to book a consultation before anyone shows them what staying with their current CPA costs. No education, straight to the calendar.
→ They leave. Analytics calls it a bounceEvery visit that ends at your contact form is money already spent: the referral source, the content, the ads. The leak is at the last step, right before the booking.
→ Spend lost at the final stepWe do not run your ads. We fix where your traffic goes.
We pull regulatory pain, industry publications, and executive posts in your category, and extract the exact phrases your buyers use.
We map what a cold prospect must believe before they book, and write copy that handles each objection before the pitch appears.
Evidence selects one format: a story to follow, a comparison to settle, a self-diagnosis to complete, or a service page that resolves the buying questions.
One asset goes live with two testable treatments, mobile QA, verified tracking, and the measurement plan.
The proof window. A valid control receives a direct comparison. Without one, we establish the measurement foundation and optimize after the agreed data floor.
One long-form story, comparison page, qualification quiz, or service page selected by evidence.
The problem, mechanism, proof, objections, and next action that govern the copy.
Two hooks, openings, question paths, result framings, or CTA treatments inside the selected asset.
The language, objections, proof requirements, and three approaches considered before production.
5-10 traffic hooks matched to the selected angle and the source you will actually use.
One agreed platform, mobile QA, conversion events, and test verification.
Your decision dashboard for the measurement window.
One agreed KPI, one review, and the correction or optimization included in your qualified guarantee track.
This page, the quiz below it, and the specs scrolling past: this is what we build for your firm. Every card is a build spec from the current sprint. Judge us by how well it sells you.
Hover to pause. Click a card to read the spec.
| Do Nothing | Generalist Agency | The Proof Build | |
|---|---|---|---|
| Timeline | Forever | 60-90 days | 14 days |
| What you get | Same pages losing the same leads | Strategy decks and monthly retainers | 1 live asset, 2 treatments, implementation, and measurement |
| Risk | Guaranteed: you keep paying for bounces | High: no performance guarantee, long commitment | Free until one publishable case study. Next 2 qualified clients use performance terms |
| Commitment | None, and it shows | Monthly retainer, 6-12 month contracts | One build. No retainer. |
Founding spots open
The first firms build free.
We are building public proof. Scope B remains free until the first publishable case study: completed delivery, verified tracking, measured positive movement, and client permission to publish the facts. The next two performance-qualified clients pay $2,000 to activate the build and $3,000 only after the agreed qualified-conversion benchmark is verified. After both complete delivery and measurement, the standardized Scope B price is $5,000. Qualification and the client-specific benchmark happen after the quiz.
A proof build needs conditions that let both sides judge the work:
We handle the rest.
The Sprint turns the idea into a measured build. If you have a valid control, we compare one agreed KPI. If you do not, we install the measurement foundation and include one optimization after the data review.
Founding builds use the full Scope B delivery standard at no build fee until one publishable case study exists. The next two performance-qualified clients pay $2,000 at activation and $3,000 only after the agreed qualified-conversion benchmark is verified. A no-baseline firm must establish one before the success balance can trigger. Standardized $5,000 builds begin after both complete delivery and measurement.
Keep them. Most agencies do not touch the education layer. We build the page that sits between their ads and your booking page. They keep running traffic. We make that traffic convert.
Show them the math. Your current traffic multiplied by your current booking rate, against the same traffic with an education layer in front of the calendar, multiplied by your average client value. The numbers make the decision.
If prospects are visiting your site today, you are losing prospects today. Waiting a quarter means three more months of visits that end at your contact form.
Two minutes. Your result at the end. If we are a fit, we talk this week. If not, I will tell you directly.
Texts get a same-business-day reply. No sequence starts unless you ask for one.